My favorite commercial of all time is the Hump Day commercial for GEICO. It’s not my favorite because it’s so well written or such a great idea (which it is), but because it led me to here. I am now pursuing a career as a copywriter because of that camel. Some may even say that camel is like a father figure to me.
Advertising is fun. Simple. How can you get people to care about what they just saw? We are trusted with coming up with ideas that will make people feel something. A great idea isn’t just something funny or new, it’s something that connects with people. There is a deep psychology behind advertising and it is important to me to explore it during my creative process. I want to use this to create work that lasts; that really sticks in the back of someone’s head so much that it sparks their dream job.
Let’s be great together.
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